#10 Ben Capper - Use your experience - only you have it

Ben Capper - all the way from Liverpool! He shares his journey from big organisations to being a business owner–and now sometimes working for big organisations! He reminds us that the secret of ‘niching’ is remembering only you have your experience–there are others doing what you do–but not like you!Some top tips from a marketing and communications man–a very real man

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