#13 Sarah Mulcare - How automation can still be authentic

Sarah Mulcare - Chat Marketing & Chatbot Specialist – chatting! If you have ever thought ‘chatbots are bad – they mess with human connection…’ - this will make you think again! Sarah suggests they are more of a ‘message experience’ than a ‘bot’ and you can use automation to increase a sense of real connection – if you use it well of course. Here are some brilliant tips and resources from a very real person!

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