Self Belief Unsquashed

#54 Darren Slade - The Importance of your 'Crikey Factor'

What a treat to pick the brains of a business editor for a newspaper group! Darren Slade is a journalist of 30 years experience who knows a thing or too about what makes a good story. We talk about how businesses can capture the attention of an editor - from the email subject line to the relationship building. We talk about the need for the human factor and we talk about the changing world of newspapers. Fascinating episode.

#53 Ella Orr - Good marketing engages like a good teacher

Ella Orr immersed herself in social media marketing after a long career as a teacher - and found so many similarities - transferable skills in abundance. Ella shares her insights and very practical action tips with no jargon and bucket loads of energy. The conversations included school days and setting up business days - from Latin to Avatars and ... from strategy to content buckets. You will have your social media marketing motivation back.

#52 Andrea Waltz - Rejection - Don't take it personally

Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination. Andrea is also a very real individual who shares her own experiences honestly - she gets it! Fascinating insights into dealing with rejection and actually embracing the 'no'. Listen and listen again - this could inspire you to break through a big barrier.

#51 Andrea Rainsford - Making sense of life and SEO

Andrea Rainsford describes herself as the SEO Angel - she loves to help. She talks jargon-free and straight about visibility. No SEO mystery and myth. In this episode you also have a story of burn out, massive physical challenge and recovery - yes it is inspiring.

#50 Eleanor Goold - Be You - Understand Them

Eleanor Goold is a straight talking business owner with a sense of humour and a fascination with human psychology. You are in for a great listen. We cover the core ingredients of what it is that engages and persuades. We throw out some of the hype and faff and get back to basics - like curiosity and doing what you do. A few classy references along the way.

#49 Anthony Story Part 1 - Why do we do what we do

If you like human stories and going a little deeper to explore our human drives - you will love this conversation with Anthony Story - director of Silicon South and all round fascinating human. This is part 1 of 2 - there was so much to explore. We start with talking about the power of community which takes us to objectivity and subjectivity - which leads to... just listen.

#48 Catherine Williams - It takes a team to build a book

Catherine Williams gets quietly enthused about things like fonts! If you didn't consider their power before you will after this. Catherine makes books beautiful and easy to read - she knows that to make a book work it takes more than your words - it takes a team. Having been in the publishing world since non-digital days - she has a deep understanding of her craft. These tips and ideas apply to more than writing a book.

#47 Peter Jenkins - Be Curious and keep writing

I challenge you to listen to this without smiling lots. Freelance copywriter Peter Jenkins has a warm smile in his voice - and he paints stories that delight. He oozes enthusiasm for his craft and he is perfect example of the benefits of being constantly curious. He should inspire you to keep writing and finding your voice in those words.

#46 Jacqui Jagger - Are 'faffing' and Assumptions Stopping You?

Jacqui Jagger is a mindset and business coach and all round straight talker. She loves un-locking business owners!  We talk about the blockages that cause that locking - the 3 kinds of 'faffing' and the problems with assumptions and labels. We talk about gaining control in a uncontrollable world. Sorting the 'nuts and bolts' to get you 'motoring' as Jacqui says!

#45 Ben M Roberts - Building your credibility factor

Ben M Roberts (don't forget the 'M') has a very human, real approach to marketing. He calls out the buzzword-jargon and champions organic growth - earned credibility and engagement. We talk about the practical ways of growing your credibility through blogs, talks, books and interviews. Ben gets very enthused on the topic of leveraging the 'interview era'!