Self Belief Unsquashed

#14 Bob Burg - How giving sorts your fear of selling

Bob Burg – coauthor of the wonderful ‘Go-Giver’ series and sought-after speaker – a fascinating interview full of giving! The insight and tactics range from a total re-frame on ‘selling’ to Bob’s thoughts on ‘value’ and ‘being human’… and…our ‘money’ baggage! You will love this chat!

#13 Sarah Mulcare - How automation can still be authentic

Sarah Mulcare - Chat Marketing & Chatbot Specialist – chatting! If you have ever thought ‘chatbots are bad – they mess with human connection…’ - this will make you think again! Sarah suggests they are more of a ‘message experience’ than a ‘bot’ and you can use automation to increase a sense of real connection – if you use it well of course. Here are some brilliant tips and resources from a very real person!

#12 Hennysys Disla - Why start-ups need to have real conversations

Hennesys Disla is a filmmaker turned medical supply start-up founder - developing medical products that help communities – a start-up family company doing good! In this very real conversation, you hear her journey – patience, comfort-zone stretching, self-doubt bumps, tactics and insights galore … and above all the quest to find real stories by having real conversations out in the real world!

#11 Peter Sumpton - Keep it simple and consistent

Peter Sumpton generously offers up marketing gems – but keeps it simple! It is this mix of rich but simple that he encourages you to practice – rich value but not too widely spread – and communicated to the right people, in the right place – in your voice – and uncluttered!

#10 Ben Capper - Use your experience - only you have it

Ben Capper - all the way from Liverpool! He shares his journey from big organisations to being a business owner–and now sometimes working for big organisations! He reminds us that the secret of ‘niching’ is remembering only you have your experience–there are others doing what you do–but not like you!Some top tips from a marketing and communications man–a very real man

#9 Janine Capaldi - How can I be ‘out there’ as an introvert?

Janine Capaldi knows about marketing - in a real way! If you don’t let people know who you are–they won’t know if they want to get to know you more–and potentially work with you! If you don’t consistently show up as‘you’-demonstrating your values–you won’t attract the kind of people you want to work with.Good news–you can do this step by step–and quietly!

#8 Lord Simon Jacobs - Being professional and weird at the same time

Simon Jacobs - founder of Professional Weirdos - Yes – you can be ‘you’, be ‘different’, use humour, and still grow a successful business! Yes you can go and sell yourself to big corporates in this way – and get engagement from them! We are wired for conformity – so you have to put conscious effort into not conforming. Grow a community around you that feels interesting – that you want to engage with yourself. ‘You want to attract the people that like the stuff that you do differently.’

#7 Vicky Doxat - Let people get to know you – what’s to lose?

Yes! As Vicky Doxat demonstrates so well - you can me more than one you! You evolve and you can tweak your style of communication according to the context – as long as you are consistent with a ‘core you’. If you put more of your natural style out there – you get the kind of clients you enjoy working with. You can combine formal with informal – as long as you are authentic. Also – think out of the box – say it your way

#6 Mark Masters - Feedback - be brave and ask for it

Mark Masters - You Are The Media - know that If you want to grow you need to be brave and ask for feedback. To get quality feedback you need to reach out to a community that you have built trust with – so here are tips from a community building expert and very real, open kind of a guy! He describes lessons learnt from his recent experience of asking for feedback. How to go about it, why it matters and what he learnt.

#5 Janine Coombes - Make Marketing Simple and Human

Janine Coombes talks about what marketing is and is not! How do you make a very real simple marketing plan? Avoid overwhelm and know when to take or leave advice! Host of The Secret Marketing Show Janine Coombes has a wealth of very real advice to keep things simple - and she also knows how to bring humour to the topic of marketing! Very real.